Don’t get me wrong, I like the idea of SXSW, but the SXSW craziness is a whole other story. The three biggest things that I don’re like about SXSW are:
First, there’s the traffic. Lots of it. A “normal” commute in and out of North Austin takes about 45 minutes. During SXSW, it swells to double that. Add some rain to the mix, and you’re really going to be camped out in your car. Bring some survival rations, and a nice book to read while you’re parked on I-35 in either direction while trying to get through downtown.
The solution, is to take the toll road, if you have it as an option. It’s worth the money.
Secondly, there’s all the freaks. The freaks do not come out at night, they come out during SXSW. It’s hard to tell the local freaks (so long Leslie) from the out of town freaks, but there are a lot of them out and about during SXSW. Lots of them will happily pose for a picture as long as you ask nicely.
Third, the overall level of douchebaginess goes up and off the scale. From hipster douchebags, to wanna be music moguls, to wanna be tech moguls, to the $30,000 millionaires living on credit running around all help to bump the douchebag levels way up. People pretending to be something that they are not, en masse, just about everywhere you look.
The best thing about SXSW, is of course, the people watching.
If you’re into that sort of thing.
The best way to keep track of all the different people that you’re bound to see, is with a hipster bingo card like this one:
Don’t forget to check off the “blogger with a digital camera” square if you happen to see me walking around.