I’ve never really understood what the Klout score number is supposed to measure. I understand that the verbal similarity to “clout” is supposed to have something to do with what it measures, I’ve just never been 100% sure about what it looks at.
From looking at the graphic, you’d think I’ve fallen off the face of the earth, but in reality the graph shows a drop of 4 points. 4 points as of today anyway.
Since I don’t consider myself a social media maven or anything of the sort anymore, I’m thrilled that my score has gone down. My stress levels have gone down considerably since I stopped “being in the game” and was worried about what other people were doing to increase their scores and get more followers and so on.
I just don’t care what my Klout score is, or my twitter ranking or anything similar that wants to measure how influential I am about things or how I rank or anything even remotely like that. I used to care about that sort of thing, I used to care a lot, but not anymore. I only checked it today because I was looking over a site, and the author had a little widget that showed their Klout score and I went “I remember that, I wonder what my score is nowadays” so I checked.
I also stopped caring about making money online, and have removed most, if not all, of the advertising from the bulk of my sites.
Speaking of the bulk of my sites, I’ve cut down on that as well. I’ve actually let domain names expire and have not renewed them just because I’ve owned them for awhile. I’ve also stopped blogging on a bunch of my sites, and when they come up for renewal, they will not be renewed.
Maybe, I’m just burned out on the whole internet thing. Maybe, I just don’t care anymore. Or, perhaps there is something completely different at play here.
I think that I’ve finally come to terms with the fact that the majority of people couldn’t give a rat’s ass about your Klout score, or your Twitter rank or anything of the sort. I’ve finally come to terms with the fact that people only care about what you can do for them, and how you can help them slog through their miserable day a little easier.
That’s what really matters.
I’ve yet to hear of anyone that wrote on their tombstone “I had a great Klout score” nor have I heard anyone say in a eulogy that someone was a good person because they had x number of twitter or Facebook followers. That stuff doesn’t matter.
What matters, is helping people get through their day. Do whatever you can do to do help accomplish that goal, that’s what matters and that’s the frame of mind with which you should do what you do.
You’ll be happier.