The reason I like this article, is that not only does the writer tell you what to do, he shows you samples of how to do it right and how not to do it. The main reason I dislike this post, is that you can’t really create viral content. Content goes viral, or it does not. You can do things to help content go viral, but you can’t just “create” viral content. Why do I say it like that? Because [...]
This is a good read, but let me save you some time. Look up “Monroe’s Motivated Sequence.” Everything that I’ve seen and read that deals with writing a sales letter, or selling something in general always reverts back to Monroe. The sequence is this: 1. Attention – aka build rapport – aka “I’m just like you” or “I know you” 2. Need – remind them of their pain – aka “I bet you’re here and it sucks” 3. Satisfaction – [...]
I’ve been using social media tools for awhile now, starting off with Friendster and MySpace and now with Twitter, Facebook and so on. During my time online, I’ve mostly talked about my exploits and adventures. From the fun that I’ve had running through the woods looking for beer, to cruising the caribbean, the foibles of working for a large company or relationship matters, most of what I’ve talked about has been nonsensical stuff. Up until this point, I hadn’t really [...]
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