The Austin American Statesman has announced the 25 winners of their Texas Social Media awards. The Statesman doesn’t say what people did, or had to do, or accomplished in order to win an award.
They explain their methodology for selecting winners as “going through all the nominees profiles and selecting” the winners from the list of nominees.
I don’t want to take anything away from the winners, but I would like to know what it is that made some people worthy of an award, and not others.
Out of the 25 winners, I follow only 1, and am familiar with one other nominee.
Maybe I need to take the time to look at each of the winner’s profiles and see if I can figure out why they won.
Without further ado, here’s a partial list of the winners:
The Abilene Convention and Visitors Bureau
Through the creation of a “Twisitor Center,” (a Twitter-based
visitors center), among other things, Abilene CVB has brought its city to
Clouthier is a Houston-based chiropractor, political blogger and podcast host. “For
me, social media is a way to provide more context to the political and
cultural news I share,” she says. “It is at once personal and
The Austin-based horror novelist, whose works include the “Eternal
Vigilance” series, connects with thousands of fans on Twitter and
During the 2010 governor’s race, Franklin was the director of new media and
research at Texans for Rick Perry. “Instead of a handful of insiders
plotting in smoke-filled back rooms, you have citizens taking back their
government and keeping their elected officials accountable,” Franklin
says. “Politicians can either run with it, or be trampled by it.”
The Free Beer Movement
Austinite Dan Wiersema’s mission is simple: Promote soccer by encouraging fans
to buy their friends a beer. “Social media like Twitter and Facebook
have created a community committed to building American soccer one beer at a
time,” he says.
Fort Worth Opera
“We use social media to deepen our relationships and level of engagement
with our ticket buyers and the public at large,” communications manager
Martha Martinez-Sotelo says. “We’re not what they expect; we’re fun,
sassy, sometimes naughty, and definitely not your grandma’s opera company.”
Grieb is an emergency management specialist for the City of Plano. He says
social media and other web-based platforms “have helped facilitate
information sharing and augment government’s ability to better prepare for,
respond to and recover from incidents and events at all levels.”
Chris Apollo Lynn
Lynn is founder and editor of the Republic of Austin blog, which hosts the
Roaries music awards and the Austin Blogger Awards.
Maitland is director of communications for Live Oak Pharmacy in Austin. “By
integrating social media like Facebook and Twitter, we are able to reach out
to our patients, customers and other allied health-care practitioners to
create a dialogue about what’s important to them,” he says.
Man Up Texas BBQ
“In terms of exposure and timeliness and relevancy, our various
social-media outlets are invaluable tools,” said Austin’s Drew Thornley
of his barbecue blog. “Without them, we quite simply would get left
McGinnis, a senior strategic marketing manager for Dell, writes the wine
review blog What Are You Drinking?
Owen, a real estate agent, founded the blog 365 Things To Do in Austin, Texas. “I’ve
seen a blog that I started as a lark grow organically into a platform that,
to date, has more than 150,000 followers,” she says.
The public relations professional blogs for the San Antonio Express-News’ SA
Busy Kids. “Social media enpowers us to take our individual gifts and
share them with a community beyond our own backyard,” she says.
The author of the popular blog Love, Elizabethany is also an on-air
personality for Candy 95 radio station in College Station. “Social
media brings me a million times closer to listeners, readers and other
people in my field,” she says. “I’ve booked multiple celebrity
interviews thanks to Twitter and Facebook.”
In less than a year, the mobile trivia app developed by Austin-based Ricochet
Labs has gone from iPhones to coffee shops, with live Qrank games popping up
all over town. “Social media threads Qrank players together and allows
them to match wits and kid one another, whether they’re living in the same
house or on opposite sides of the world,” says co-founder Rodney Gibbs.
Quraishi is an Austin-based activist and entrepreneur. “Social media has
enabled me to evolve personally, professionally and as an activist,”
she says. “I’ve built powerful relationships with far more people using
social media than I could ever could reach physically.”