This ad is just insulting. It insinuates that the only thing hispanic voters could or should care about is immigration reform. Sorry Charlie, but no. Hispanic voters also care about the national debt, job creation, education, the never ending war
This is a good read, but let me save you some time. Look up “Monroe’s Motivated Sequence.” Everything that I’ve seen and read that deals with writing a sales letter, or selling something in general always reverts back to Monroe.