Regardless of whether you are in the middle of writing your book, nearing the completion or haven’t even started putting “pen to paper” yet, you need to determine the value of your book. I’m not talking about the retail price of the book, I mean the value of your book.
Here are some questions that you should ask yourself about your book:
- Why are you writing it?
- Who’s going to, hopefully, read your book?
- What else are you going to use your book for?
Hopefully, those questions will help start to determine the true value of your book. Here are some ideas for what you can do with your book:
- It can be used as a business card or for lead generation. Nothing says “expert” more than having written a book about your area of expertise.
- You can use the book for generating speaking engagements. People are likely to want to hear from someone that wrote a book than from someone who hasn’t written anything.
- For advertising. A book is much better than advertising your practice than almost anything else. You can sell the book or give it away, regardless a book can be used for generating big revenue.
Here’s my bottom line advice: Take action
Ask yourself: What do I want to accomplish with my book?
The book itself will not necessarily make wealthy, or make you famous, or help your cause. What will get you those things, is what you do with the book and how you market it. Think of the book as a means to the end and not as the end itself.
