You know how whenever you do a search on Google, there are those text based ads in the sidebar? They also show up in gmail and are contextual, meaning that the ads you see are dependent on the text that you are reading. Among other things.
Well, here’s a list of the most expensive keywords that you can bid on:
The most expensive keywords to bid on, are words related to industries that both have a lot of competition and where the lifetime value of the customer is high.
I’m not surprised to see mortgage, credit, hosting, loans or insurance on the list. Those words all fit the pattern of lots of competition and high customer lifetime value. To me, the most surprising word on the list, is “cord blood.” I had no idea that “cord blood” was such a competitive term.