This is a good read, but let me save you some time. Look up “Monroe’s Motivated Sequence.” Everything that I’ve seen and read that deals with writing a sales letter, or selling something in general always reverts back to Monroe.
The sequence is this:
1. Attention – aka build rapport – aka “I’m just like you” or “I know you”
2. Need – remind them of their pain – aka “I bet you’re here and it sucks”
3. Satisfaction – tell them about the solutions to their problems
4. Visualization – show them the solutions at work – aka “help them picture in their mind the solutions from #3 at work for them”
5. Action – call to action – aka “this is what I want you to do”
That’s it. Practice Monroe and you’ll be good to go.
When your sales page isn’t converting the way you need it to, it doesn’t just hurt your bottom line – it can cripple your confidence as a writer and make you doubt your future as a marketer.
On top of that, the frustration of having to rewrite underperforming copy can make copywriting seem like a tedious chore instead of the enjoyable exercise in persuasion it’s meant to be.
Fortunately, there are simple (but powerful) ways to write highly effective copy the first time – copy that gets readers emotionally invested and ready to click that “Add to Cart” button.