This is a review of the most recent frauduct, I mean product, from Ryan Deiss. After months, if not years, of claiming that SEO and free traffic sucks and that there’s no such thing as free traffic etc. now he’s claiming that there is such a thing as free traffic and that SEO doesn’t suck. He has the “secret” key and it’ll only cost you $1997 to get it.
Marketing generally has 2 core strategies in terms of customers: finding new customers & keeping your current/old customers happy. The best businesses tend to keep the interest of their customers for months and years through consistently improving their products and services to deliver more value. Whereas the other sorts of businesses tend to be hard-close / hype driven & always promoting a new product / software / scheme. It is never a complete system being sold, but some “insider secret” shortcut that unearths millions automatically while you sleep – perpetually. 😉
One of the problems with false scarcity hype launches is that it attracts the type of customers who can’t succeed. The people who are receptive to that sort of marketing want to be sold a dream, they are not the type of people who want to put the time and effort in to become successful. They are at stage 2 in this video: “my life sucks” … so sell me a story that will instantly make everything better without requiring any change from me at all. 😉
Another one of the problems with the hype launch business model is that it requires you to keep repeating the sales process like a traveling salesman. Each day you need to think up a new scheme or angle to sell a new set of crap from, and you have to hope that the web has a short enough memory that the scammy angles used to pitch past hyped up product launches don’t come to bite you in the ass.
I don’t mind when the get rich quick market work their core market, as there is a group of weak minded individuals who are addicted to buying that stuff.