Twitter announced today that the much awaited Twitter Analytics is now available to everyone not just beta testers. It’ll be a paid add on feature. “Gots to get that paper boo.”
That’s good news for all the Twitter users that don’t already get their stats elsewhere.
Twitter Analytics is ahead of schedule and is available for all advertisers starting today.
The new analytics offers in-depth analysis on both paid and unpaid activity on Twitter in two layers – (1) Promoted Twitter Products and (2) Timeline Activity.
In other words, Twitter Analytics is deeply integrated with its ad products such as Product Tweets and Trends.
From the screenshot below, the analytics looks pretty much similar like any other tools in the market. But an in-house analytics is certainly more reliable and accurate than third parties’. Easy to the eye, the Dashboard shows the breakdown of your performance – impression, retweets, replies, clicks and engagement rate.
See more at www.penn-olson.com